It is not only the Infrared colorway that has been revisited but, over the years, also the Air Max 90 has become an object of experimentation through different colorways or collaborations with other brands, designers and artists. Talking about all of them would be almost impossible, so we have selected some of the most iconic models.

Born from the collaboration between Nike and Dave's Quality Meats - historic concept store in New York - the DQM "Bacon" appears in all the "best of AM90" lists. Conceived by store founder David Ortiz who, through materials and colors, expresses all his love for bacon. 

In 2006, the partnership with the Amsterdam store Patta gave life to the "Homegrown", a real celebration of the Dutch city, characterized by the legalization of the sale of marijuana. For this reason in the model this type of light drug is recalled through the color and texture that create a clear contrast with the orange details of the Air Heel and the interior lining. 

Another very rare version of the Air Max 90 is the Dizzee Rascal "Tongue & Cheek" by Ben Drury, designed by the two London hip hop artists Ben Drury and Dizzee Rascal. It was on the occasion of the release of the latter's album "Tongue in Cheek" that the sale of this model took place exclusively at the NikeLab 1948 in London. 


 © Nike Air Max 90 - DQM "Bacon"


© Nike Air Max 90 - "Homegrown"


© Nike Air Max 90 - "Tongue & Cheek"

We are in 2013 when the ATMOS x Air Max 90 "Tiger Camo" raises even more the bar. The shoes have an attractive look, thanks to the black tiger-camouflage upper with black leather overlays, a Swoosh with snake effect and a spotted midsole. Also in this case the orange details create a strong and pleasant contrast.

In the same year, on the occasion of July 4th, the Air Max 90 Hyperfuse QS "Independence Day" is released, made in three different colorways: those of the American flag, red, white and blue. This model consists entirely of a Hyperfuse mesh upper, a small American flag on the tongue and the unmistakable Air Max 90 logo on the side. With its simplicity, this shoe has managed to leave everyone speechless. 

We arrive at 2017, when Virgil Abloh was entrusted with the design of a shoe that would emphasize the inner structure of the 1990’s iconic model, for this very feature the Air Max 90 OFF-WHITE are renamed "Revealing". Perhaps there is no better model than the latter to represent the change in sneaker culture. The Air Max 90 are shoes that have marked an era, entire decades, that lend themselves to reinterpretations and small technical devices, but that continue to fascinate thousands of fans and not even in their original form. From a simple running shoe, belonging to subcultures, it became a status symbol for old and new generations.


© Nike Air Max 90 - "Tiger Camo"


© Nike Air Max 90 - "Independence Day"


© Nike Air Max 90 - "Revealing"



Born from the collaboration between Nike and Huf, the Air Max 90 Premium "Hufquake" sports a white upper characterized by black and grey cracks and other details in military blue. This is one of the most sought-after models to date. 


Released in 2006 in French stores such as Footpatrol, Colette and Opium, the Footpatrol x Nike Air Max 90 reflects the trends of those years, presenting polished pois. Nevertheless, many have criticized the shoe as too simple to be born from a collaboration.